Our Story
Imagine a place where handcrafted furniture is made with care, affordability, and everyday living in mind. That’s been the heart of Studio Geppetto Design since 2016, when we started as a small family business. Since then, we’ve brought warmth and character to hundreds of homes and restaurants across the United States. Every piece you’ll find here — from our rustic coffee tables to our handcrafted restaurant tabletops — reflects our passion for design, functionality, and family values.
Handcrafted in the Golden State.
Thank you for visiting our family furniture business! Our story began in the aftermath of the 2008 U.S. Housing Crisis. During those tough recession years, the Peruvian restaurant we had left our home country of Peru to open was on the brink of closing, and our family faced the possibility of having to return. In the middle of this uncertainty, I found comfort in my lifelong passion for woodworking — a craft passed down from my Chinese grandfather, himself an immigrant in Peru. What started as a way to cope during difficult times quickly became more than just making rustic pieces — it became a lifeline.
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The turning point came when my wife challenged me to recreate a round dining table she had seen at a big-box furniture store. That moment sparked a new chapter. In 2016, with the restaurant behind us, our family took a leap of faith and opened Studio Geppetto Design in the sunny San Francisco Bay Area. What once felt like an ending turned into a new beginning. With the help of my wife, our kids, and a set of chisels, we poured our hearts into building not just furniture, but a family business filled with memories.
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Today, with our philosophy of “put family in customer service,” we’ve been fortunate to ship our handcrafted furniture to homes and restaurants in 45 states and counting. From our family to yours — thank you for supporting small business!​​
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— Jorge Chang & Family
hi, i'm jorge
craftsman
hi, i'm rosario
customer happiness
hi, i'm lucia
customer happiness
hi, i'm alberto
customer happiness
45 States & Counting
At the heart of our family business, crafting with wood isn't just a job — it's a cherished passion. Each piece that leaves our workshop carries with it a piece of our dedication to the art of woodworking. From the rugged beauty of our coffee tables to the timeless elegance of our tabletops, every creation is infused with the warmth and character that only handcrafted artisanship can provide. We take pride in knowing that our creations have found their way into homes across 45 U.S. states and counting, bringing our rustic touch to dozens of homes and restaurants.
The SGD Family
Studio Geppetto Design offers the peace of mind that the furniture you own is not only the best-looking and feeling, but the absolute best you can get for your comfort and home. At Studio Geppetto Design, family isn't a word — it's a philosophy that extends to every member of our team and every customer we serve. Drawing from our two decades of experience in the Peruvian restaurant business, we understand the importance of exceptional customer service. Just as we've strived to create memorable dining experiences, we now pour that same dedication into every piece of artisanal woodworking we craft, ensuring that each customer feels valued and cherished, just like family.
